GTF

As a Mid-Weight Graphic Designer at Unthink in Dublin, I had the opportunity to develop the brand identity for GTF (Grahams Training Facility). The project required a unique approach that would resonate with the target audience and capture the essence of the brand.

Taking inspiration from skate culture, I created a visual identity that combines hand lettering for the ‘GTF’ mark with a heavy and industrial DIN typeface to convey the facility’s strength and function. This design decision was aimed to communicate the brand’s message and positioning in the market.

I was responsible for producing various implementations of the brand across different mediums such as t-shirts, posters, flyers, and also designed and developed a WordPress blog to showcase the skate park’s content and offerings. The final product is a cohesive and recognizable brand that effectively communicates the company’s message.