Garwol
Street.
Two identities for one owner — a wine bar and a pizza bar on the same street in Yongsan-gu, Seoul. Different moods, same neighbourhood.
Two identities for one owner — a wine bar and a pizza bar on the same street in Yongsan-gu, Seoul. Different moods, same neighbourhood.
Client
Jin Ho — Two venues
Category
Brand Identity
Location
Garwol-dong, Seoul
Industry
Hospitality · Food & Beverage
One street. One owner.
Jin Ho came to me with two adjacent venues on Garwol-dong in Yongsan-gu — a wine bar and restaurant, and a pizza-and-beer bar. The brief was to give each its own distinct identity while keeping them from competing with each other in the same neighbourhood.
The result: Galwol St. Cellars leans into European refinement — understated type, warm tones, an identity built for a high-end wine and Italian dining crowd. The Black Whale Bar goes the other way entirely — bold, characterful, a whale-and-pizza concept with the personality to match.
01 — GALWOL ST. CELLARS
Brand system — logo, palette, and typography
Business card and clipboard menu
Branded cup
갈월이골목 — exterior, interior, and Italian kitchen, Garwol-dong, Yongsan-gu
02 — THE BLACK WHALE BAR
Logo — whale and pizza concept, developed through several rounds with the client
Storefront signage and brand application detail
Brand applications
The Black Whale Bar — 28-12 Garwol-dong, Yongsan-gu, Seoul
