Masilmac
Fruitful.
Character illustration for Masilmac Korea's limited edition Fruitful beer — three fruit characters brought to life in a minimal, playful style for summer 2020.
Character illustration for Masilmac Korea's limited edition Fruitful beer — three fruit characters brought to life in a minimal, playful style for summer 2020.
Project
Masilmac Fruitful
Category
Illustration
Client
Masilmac Korea
Industry
Food & Beverage
Character illustration — three fruit designs for the Fruitful beer range
The Brief
Commissioned by Masilmac Korea to create character illustrations for their limited edition Fruitful beer series. Each fruit flavor was represented by a playful mascot drawn in a minimal, bold style designed to work across packaging and retail promotion.
The illustrations were applied to the limited edition cans and supporting GS25 convenience store campaign materials.
Applied to packaging — the Masilmac Fruitful limited edition can
GS25 convenience store promotional poster — 각 6,500원 · 4캔 24,000원