SHEIN
Beach Club.
A complete pop-up retail experience for SHEIN's Brisbane activation — every wall, window, surface, and sign designed and production-ready in two weeks.
Two-week turnaround · Brisbane
A complete pop-up retail experience for SHEIN's Brisbane activation — every wall, window, surface, and sign designed and production-ready in two weeks.
Client
SHEIN Australia
Category
Environmental Design · Large-Format Print · Digital Signage
Location
Brisbane, Australia
Turnaround
2 Weeks
Store entrance — Westfield, Brisbane
The Brief
SHEIN needed a complete pop-up retail space transformed from an empty Priceline store into a "Beach Club" experience — in Brisbane, in two weeks. As the sole graphic designer on the project, I was responsible for every touchpoint: concept, art direction, wall graphics, window vinyl, point-of-sale, category signage, digital screens, and the photo zone installations.
Working with Popup People to coordinate production and installation, the challenge was keeping a cohesive visual language across every surface simultaneously — from floor-to-ceiling wall murals to surfboard standees to counter wraps — all while hitting hard print deadlines.
01 — THE MURAL WALLS
Corner mural — floor-to-ceiling vinyl wrap across two walls
Mural detail — Beach Club logo & scene composition
02 — PHOTO ZONES
Photozone backdrops — designed for social sharing
Ball pit zone & deck chair scene — experiential installations
03 — ACTIVATION VIDEO
Activation video — filmed & edited by Popup People · Brisbane 2024
04 — RETAIL FLOOR & SIGNAGE
Retail floor — surfboard standees, category arches, and point-of-sale
Counter wrap & Beauty Bar — every surface designed to brief
Store interior — complete environmental design system