Bring /
Universal.

As the sole freelance designer at Bring — Universal Music Australia's creative agency — I worked across brand partnerships with American Express, KFC, Optus and more. Art direction, experiential design, print, packaging, campaign collateral. Everything.

American Express were relaunching their brand in Australia with the Music Backers program — a $1 million commitment to live music, kicking off with a one-night-only The Killers show at Selinas, Coogee. I designed everything inside the venue: a 24m branded entrance tunnel, a rock and roll heritage exhibition celebrating iconic artists who'd played Selinas over the years, neon signage, stage and balcony wraps, a manifesto wall, garden signs, branded bar area, beermat, lanyard, kick drum, photozone, Messina menu board, building wrap and more. The full experience — floor to ceiling.

American Express committed $1 million to Australia's live music industry — backing independent venues, artists and music events nationwide. The campaign extended well beyond the Selinas launch, including a major event at Taronga Zoo. I designed the full campaign collateral suite: OOH billboard, A-frame signage (Express Lane and Win variants), bar hanging sign, beer mat, brick wall graphics, dispenser, floor graphics, frame wall, lanyard, neon sign, scaffold sign, welcome wall, zone mockups, and the campaign fanzine/booklet.

KFC Australia launched a live music platform around their new brand tagline — "Bucket. Why Not?" A play on Australian slang ("F*** it, why not?"), the campaign rewarded fans who embraced spontaneity with surprise gigs: Rudimental at Bondi Icebergs, PNAU on a Melbourne rooftop, Illy under the Story Bridge in Brisbane. 33m+ social reach. I designed all the physical campaign collateral — bucket dieline, t-shirts, flag, bus stop totem, beach ball and more.

Created as a limited double-vinyl pressing produced as a Christmas gift for Bring’s corporate partners. Fewer than 100 copies were manufactured, making it a highly exclusive piece reflecting the scale and energy of Bring’s live activations.

The album compiles live recordings captured across several Bring events and brand collaborations throughout the year. The design translates the vibrancy of live music into print through bold colour transitions and flowing wave patterns inspired by sound and crowd movement.

Produced as a premium object rather than a retail release, the vinyl was designed to function as both a collectible and a piece of brand storytelling for Bring’s partners and clients.